Sarah Gonzales: Creative Media Professional
I am an award-winning writer, editor, and producer with over 18 years of experience working in print, radio, television and web. My skills include cross-platform media integration, original content creation, editing, radio production, small business/start-up management, web/SEO analytics, and web design.
- Content Marketing Manager Mar 2020- present
- Senior Copywriter Jan 2019-March 2020
Work with marketing teams to create and execute targeted campaigns for a cloud-based photo editing and design software company. Write and edit long form and short form blog posts, landing pages, emails and product content. Write ad copy for external marketing. Liaise with developers and product managers about upcoming releases.
INTUIT QUICKBOOKS Content Developer 2017-2018
Produce high-quality, small business-themed content for daily publication on QuickBooks Community. Attend editorial team meetings and strategy planning sessions; interview subjects; edit articles; format and post content for online community; engage with social media followers; study web analytics to improve performance.
SARAH GONZALES, LLC Independent Contractor 2000-present
Contract to edit books and articles for clients, write articles for publications including: Alaska Dispatch News, 61 Degrees North, Bon Appetit, Ms. magazine, Variety, Alaska HOME, Alaska Parent, Alaska Bride and Groom, FlavorWire, LOST Magazine, Ostrich Ink, Boldtype, The Summerset Review. Create and maintain websites.
CONTENT PRODUCERS GUILD Co-Founder/Exec. Director 2010-2016
Form and run a non-profit, independent media production company in Anchorage, AK. Develop media projects; support production of member projects; work with board of directors to ensure high-quality, ethical media products.
BBC HARDTALK Media Production Fixer 2013
Assist London-based documentary production crew while shooting documentary about global warming in Alaska.
KIDS THESE DAYS! RADIO Executive Producer/ Co-Creator 2010-2013
Create a weekly public-affairs radio program and podcast in Anchorage, AK; produce segments for air, plan episodes, schedule guests; correspond with funders; create weekly website content; manage and grow social media.
KOAHNIC BROADCAST CORPORATION Newscast Producer 2012 & 2013
Cover the annual Alaska Federation of Natives convention; interview subjects; produce newscast of each days’ highlights; write and edit script; record and upload audio to air on National Native News and local Alaska stations.
BBC AMERICA NEWS Field Producer 2008
Assist Los Angeles-based news team with shooting/producing story in Alaska on Sarah Palinʼs bid for Vice President.
OLGA TV: THE PAUL OʼGRADY SHOW Field Producer 2007
Assist British film crew with shooting in Los Angeles; arrange film permits, locations, talent, catering, advise on area and film industry.
VARIETY/REED BUSINESS INFORMATION Web Editor & Writer 2006-2007
Web Editor of VarietyWeekend.com and Stylephile.com. Attend weekly editorial meetings in Los Angeles; pitch ideas; write articles; edit/post online content; optimize graphics for web.
MS. MAGAZINE Associate Editor 2003-2005
Attend editorial meetings; pitch ideas; shape each issue; read and respond to submissions; hire and assign stories to freelance writers; write and edit articles and reviews; administer and judge fiction contest.
NOT FOR TOURISTS GUIDES City Editor 2004 – 2005
City Editor of the 2005 print edition of the Not For Tourists Guide to Los Angeles. Gather information from team of neighborhood editors in the Los Angeles area; write descriptions and blurbs for restaurants, neighborhoods, attractions, etc; update content; coordinate with New York-based editorial office.
BBC/SCREAM FILMS Field Producer 2004
Assist British film crew with shooting feature-length film in Los Angeles; arrange film permits, locations, catering, casting, transportation, banking, advise on area and film industry.
BBC ONE Field Producer 2004
Assist British film crew with shooting television documentary in Los Angeles; arrange film permits, locations, catering, casting, banking, advise on area and film industry.
FEIGEN/PARRENT LITERARY AGENCY Literary Agentʼs Assistant 2002-2003
Assist Los Angeles-based literary agents in selecting new properties for representation; evaluate and edit manuscripts and screenplays; write coverage; communicate with authors and publishing companies.
YALE SCHOOL OF MANAGEMENT, EXECUTIVE ED
Certificate, Digital Marketing 2020
UNIVERSITY OF CALIFORNIA, BERKELEY
Bachelor of Arts, English Literature 2002
Awards & Recognition
ALASKA PRESS CLUB
1st place: Ongoing Public Affairs Program 2012 Kids These Days!
1st place: Ongoing Public Affairs Program 2011 Kids These Days!
NATIONAL FEDERATION OF PRESS WOMEN
1st place: Best Radio Program 2011 Kids These Days!
ALASKA PROFESSIONAL COMMUNICATORS
1st place: Talk Show – Radio: ʻThe Empty Nestʼ 2011 Kids These Days!
2nd place: Talk Show – Radio: ʻPreventing Domestic Violenceʼ 2011 Kids These Days!
1st place: Website Design – Non-Profit 2011 KidsTheseDays.org
2nd place: Magazine Profile Writing 2011 Alaska Home Magazine